When hula hooping dropped into Lauren Shaw’s lap, she knew it was part of her life’s purpose. It inspired something so powerful in her that she quit her day job and began making fitness hoops while performing hoop dance at local nightclubs. Hooping had transformed her body, mind and spirit.
She was then introduced to LED hoops, which she found mesmerizing. Lauren was then inspired to create a unique product that would display words and pictures around the hoop, similar to a scrolling marquee sign. She eventually linked with two talented engineers who helped her create not only the SpinFX Pro Hoop, which allows for customizable 3D logos, pictures, or words to be projected, but also the Phoenix Hoop. This hoop is the most highly advanced LED hoop on the market, and can synchronize with multiple hoops, choreograph the patterns to music, and control settings via Android App or IR remote.
Since launching the entertainment division of SpinFX in 2013, Lauren has directed major acts for big brands including Zappos, KIA, Lowe’s and Malibu Rum. Now offering products and live performances, SpinFX is blossoming into a transformational company, inspiring users and audiences across the globe.
City: Los Angeles, CA
Background: University of Maryland
Profession: Founder and CEO of SpinFX