Establishing trust is crucial for many business owners. Without trust, you can’t have repeating customers, referrals, or loyal shoppers that will push your sales forward. So how do you build trust online through your website?
Websites are like your business’ virtual façade. They give a glimpse of what you can do to potential customers around the world. Here’s where your customers go when they want to learn more about your company. Here’s where they check out your items when they want to purchase something. We live in a very convenient world, so much so that they need not visit your office if they need something for you. Clearly, a website has become a professional’s necessity, and without it, you risk the chance of your business achieving long-term success.
Before we dive in and learn how you can create a reputable site, let’s first learn what are the key elements of a trustworthy website?
- It’s able to show that the company is legal, law-abiding, and has good intentions to its customers.
- It holds complete and correct information about their services/products.
- It’s safe and secured. Customers won’t feel hesitant to use their credit cards when purchasing/subscribing.
Build a Professional and Appropriate Site Design
Have you ever come across a site that looks like it’s coded by a 12-year old? It’s hard to trust a website if it looks untrustworthy. If you want customers and clients to take your website seriously, you have to make sure it looks legitimate and well-organized. As one St. Louis based SEO specialized company states, “Excellent visual design is an important part of making a good first impression on every user who visits your site.”
One of the things you have to pay attention to is visual design. Set a professional tone by choosing a color scheme that suits your website. According to freelance web designer Aaron Knight, “when selecting a color scheme, you not only need to account for the colors’ meaning but also the feeling they disseminate when in combination”. For instance, if you have a wedding, prom, or dating website you’d want to evoke romance so a combination of pink, peach, rose, or white is most appropriate. However, if you have a business website and want to evoke a sense of professionalism – a combination of muted tones or an energetic color palette can do the trick.
Choose Your Domain Name Wisely
Call your site by your brand name and avoid catchy overdone phrases that sound like an infomercial. Ex: BestWeightLossTips.com, EasyFastLoan.com etc. This doesn’t only sound cheap and unprofessional, it also raises a red flag since most phishing/scam sites are often named like this.
Pay attention to Ad Content
I’ve seen many websites that are overloaded with banner and pop-up ads to the point that it looks pretty messy. My instincts also tell me to stay away from these sites – and my guess is that’s what many visitors also feel. Too many ads can ruin your site. Although ads generate revenue, a website full of ads can make your business look unprofessional.
Provide Contact Information
Make it easy for customers to get in touch with you. Provide contact info on your site, social media, and about pages. Don’t make it seem like you’re hiding from your customers! This will raise a red flag and might chase away potential customers.
Show Social Proof
Once you show that many people trust your site, visitors will feel more confident in engaging business with you. There are many ways you can collect social proof. It could be by showing the huge number of fans/followers on your website, including video and review testimonials or customer case studies that show how well your product delivers result.
Trust plays a huge role in the success of your business. The internet is a scary place. If you can’t show that you’re one of the good guys, customers will most likely stay away from you.