Editorial Guidelines

CRITERIA

Original articles – Original articles must be between 800-1200 words, properly cited, written in 2nd or 3rd person, and fit within NEWS or CULTURE. We encourage you to interview sources for your stories as well.

EVALUATION

1. Research– How well is the piece educating the reader and citing credible sources?
2. Grammar– How much editing does it require? Is it easy to read?
3. Style– Does the author have a distinct voice?
4. Relevancy– How relatable is the topic? And which editorial category does it apply to?
5. *Solution– Does the story reflect a solution-maker or provide a solution to an issue that can influence the reader’s behavior?

WRITING FOR SEO

The essential elements here are keywords and headings.

**Listen to the following podcasts:

http://www.copyblogger.com/ingredients/  >>> (infographic that introduces the rest of the links)

http://www.copyblogger.com/lede-magnetic-headlines/

http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

http://www.copyblogger.com/nail-your-opening/

http://www.copyblogger.com/use-persuasive-words/

http://www.copyblogger.com/writing-good-sentences/

http://www.copyblogger.com/write-killer-bullets/

http://www.copyblogger.com/exquisite-subheads/

When writing articles from this point forward, choose a keyword that represents your article (could be a phrase) that is most likely to be searched. Make sure it appears throughout the post and meets the below criteria for each article:

1. Add keyword to title

2. Add keyword to introduction & conclusion

3. Add keyword 2-4 times throughout the post (no more than 4 times)

4. Add keyword to least 1 of your subheadings

5. Title length must be between 10-75 characters

**Examples of optimized articles that we’ve published:

Gentrification: How Silicon Valley is Affecting San Francisco Residents

A Multi-Cultural Guide to Curing a Hangover

STORY PROPOSALS

Please email story proposals to editor@milmagz.com before proceeding with your submission.