Day 1

Develop Your Personal Brand Story

Today you will get to better understand your personal business journey and turn it into three distinct stories.  You will then use these stories to ultimately form your personal brand story. 

get started

Watch the lesson below.

Insert Video

Develop Your Brand Story

A personal brand story is a narrative that captures who you are, what you do, and why it matters. It is the story of your professional career, experiences, and accomplishments- all molded together to form a cohesive narrative.

In today's assignment, you will focus on the following stories: 

Founder Story- how you got into this line of work

Business Story- how your business started

Customer Story- the transformation a clients goes through as a result of working with you

These stories should reveal your unique strengths, values, and passions as a professional and how all these components come together to make you an expert in your field. 


Write the following stories:

  • Founders's Story
  • Business Story
  • Customer's Story

Need Ideas?

Answer the following questions:

  • What challenges have you overcome in order to pursue your goals?
  • How did those challenges help you grow?
  • What were the results of your efforts?
  • What direct skills were activated in order to achieve your results?
  • How does that make you different?
  • How can you help others achieve similar results?