Day 2

Hone Your Keywords

Today, we're jumping into KEYWORDS.  By the end of the lesson, you should have a defined list of keywords to use for content, and a single target keyword to use when promoting your personal brand online.

get started

Watch the lesson below.

Insert Video

Hone Your Keywords

Choosing the right keywords for your personal brand is vital to make sure you appear in search results. To find the best keywords, I recommend using the Chrome extension,  Keywords Everywhere

This handy browser plugin gives you access to keyword data that will change the way you think about search. When you have this tool turned on, you'll be able to see the monthly search volume, competition, trending, and SEO difficulty data for any word or phrase. 

To get the most out of this tool, think of terms that people may use to search for someone with your expertise. With each keyword search, analyze the metrics and long-tail keyword recommendations.

From there, export the data, upload it into a spreadsheet, and make a calculated decision on which keywords are best for your personal brand based on the lowest percentages

Below are some tutorials from Keywords Everywhere that will help get you started. 


Install Keywords Everywhere

  • Search the terms associated with your product/service
  • Look at search volume, competition, trending, and SEO difficulty ratings
  • Create a list of the top 20

Keywords Everywhere

Essential Tutorials

Want to review the previous lesson?

Click the link below to be taken to Day 1.


"Develop Your Brand Story"