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4 Reasons Why Millennials Still Value Engagement Rings

Millennial Magazine - engagement rings

Millennials have different lifestyle preferences and values that set them apart from previous generations. This is perfectly normal, considering how much things have changed in society in the past few decades. From politics to relationships, every aspect of our lives has suffered transformations. However, some things remain unchanged, regardless of the generational divide. One example is the passion that people invest in the idea of romantic love, marriage, and all their associated symbols, such as engagement rings.

Here are four reasons why millennials still value engagement rings.

1. Meaning and Symbolism

Engagement rings have a strong meaning attached to them. Everyone views them as an expression of love and lifelong commitment. Thus, they are powerful symbols that demonstrate the depth of a love relationship. The lovers see their feelings expressed by this symbol, and everyone else sees the ring as proof of their love. An engagement ring shows that a person is in a serious, committed relationship and has thus entered a new stage of life.

Why does this symbolism appeal to millennials? The explanation is simple: few symbols hold the same meaning today for everyone. Engagement rings remain relevant because they’re universally embraced.

2. Sentimental and Aesthetic Value

Statistics show that millennials are not very fond of expensive jewelry or luxury items. However, if they choose to invest in an expensive piece of jewelry, it’s most certainly the engagement ring. Engagement rings don’t go out of fashion. They have aesthetic and sentimental value. Moreover, their beauty is universal and lasts more than a lifetime.

Millennials always give big expenses a lot of consideration. When it comes to engagement rings, they find it worth it to go the extra mile.

3. Respect for Craftsmanship

Millennials appreciate high-quality things that have character. Their respect for craftsmanship makes them appreciate original items, so they are most likely to prefer custom-made engagement rings. They want a unique experience at reasonable prices, and the market has adapted to their preferences.

No one wants to find out that friends, relatives, or coworkers have the same ring. So, custom designs are becoming very popular. Millennials appreciate originality and will look for it persistently.

4. The Appeal of Tradition

Engagement rings are part of a tradition that connects generations. What has made them remain popular from generation to generation? An engagement ring is one of the main elements that make a marriage proposal memorable. Without a ring, a proposal does not seem to hold the same idea of lifelong commitment. As a result, the ring has accrued more and more social meaning in time.

Although millennials don’t follow traditions blindly, they can recognize that rituals and customs add color to our lives and give various life events a special aura.

Final Words

Engagement rings have been popular since the 13th-century, and it is unlikely that millennials or future generations would give up on such a powerful symbol of love and commitment. The only thing that may change is the design and style of the ring. However, diamonds will probably always remain the top choice.

What do you think?

Written by Britt Hysen

Britt Hysen is the Editor-in-Chief and founder of MiLLENNiAL. In response to the branded ad campaigns absorbed by the media platform, Britt launched Kreativ Ctrl, a full-service marketing agency specializing in experiential programming and strategic partnerships.

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