Op-ed by Isla Moon, Top OnlyFans Content Creator and Entrepreneur

It may feel like your “NSFW” persona overshadows your other work, but it’s possible to broaden your brand. –IslaMoon

I’m a travel influencer; I love fly-fishing, ice-fishing, snowmobiling, and camping. But people often assume I’m just roleplaying because they can’t shake the fact that I’m also an adult content creator.

Yes, adult entertainers do more than post half-naked pictures, and if you’re a creator looking to broaden your personal brand — your unique signature, your calling card, something people will pin to you like a badge — to something more brand- and PG-friendly, it’s absolutely possible to do.

But I won’t sugarcoat it: Making the switch from Isla Moon, a NSFW persona to mainstream content and extending my range was far from easy. It may not be a full rebrand, but it’s a building block that needs to be shaped and molded. How do you create a hybrid personal brand and package your “vibe” so people get to know the real you and not only the provocative side of you?

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©Isla Moon, IG

Cast too wide a net, and you’ll influence no one

As creators, the thought of curbing our imagination or confining ourselves to a single niche can feel suffocating. Resisting defining your core mission will only stall your journey, tank your engagement, and your scattered NSFW persona posting strategy will be mirrored in your feed.

I thought it was going to be easy, but it’s been really challenging to put time and money into mainstream content that reaps little to no engagement in the early stages. For example, I spent $40,000 on camera equipment for an ice fishing expedition vlog that only received 9,000 views. But this comes with the territory, so just remember that it’s a process.

The best thing to do is play to your strengths. The hustle of the NSFW entertainment industry has turned its members into easily adaptable, resilient innovators. We have the determination to pursue the path less taken, are excellent conversationalists who can build long-lasting connections with subscribers of members-only content and upsell them, and have the immense amount of entrepreneurial thrift and the ingenuity it takes to run a successful business online.

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We’ve also got a jump start on creating high-quality content that looks effortless, but we still need to show up just as confidently as before for these unique traits to reflect in our reworked brand and identity.

When making this transition from your NSFW persona, ask yourself: What is your unique story? What are your unshakable truths? Why are you creating content in this niche? The results will follow once you’re confident in your answers, understand your new audience, and post with intention. I’m not saying you can’t expand your niche later on, but make your passion inextricably clear first.

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©Isla Moon, IG

A new niche means a new audience

As you expand your reach on mainstream platforms, you’ll need to determine which of your NSFW persona accounts will be suitable for new kinds of content and dedicate specific ones to your new niche. Instagram has been fun in terms of Isla Moon engagement. The same goes for Snapchat: It has an in-the-moment vibe. With YouTube, you may find yourself posting a video a month later due to the extra time needed for editing, but the site is great for brand expansion.

Just like a new influencer entering the space, you need to visualize your ideal follower. Who are you speaking to this time? With YouTube shorts, you could get 100,000 views and then only 30,000 on longer-form documentary-style vlogs. It’s trial and error, so take note of how your audience is changing and keep tabs on your analytics.

Expect some cross-over. Existing followers could be enticed by your life behind the scenes, but don’t be surprised if there’s a decrease in views and engagement on some of your accounts. On YouTube, for example, your fans might not even be people who are following you as on of the best OnlyFans girls, but rather people who find you as a result of algorithmic recommendations.

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As someone whose audience was 90% men when I was exclusively posting adult content, I have since found that more women are engaging with and commenting on my travel vlogs. Shifts like these don’t require changing your entire personal brand, but they are a reminder to remain flexible and be ready to revise it to accommodate new demographics.

At the end of the day, we’re playing by these platforms’ rules, and at any moment, algorithms could stop favoring certain types of niches and brands and push us to present ourselves in new ways. Sticking to our old tricks on one or two platforms puts us at a disadvantage, especially as apps like YouTube launch new shopping features and TikTok teases an imminent Notes app (despite potentially being on the verge of getting banned in certain regions).

This transition phase can get tedious because a lot of time goes into research and learning as you go, but remember that you don’t need to have everything figured out.

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©Isla Moon, IG

NSFW persona trolls and brand skepticism call for a thick skin

Creating adult content shouldn’t discredit our work ethic in the eyes of the public, but going mainstream will necessitate armoring up and having a thick skin. Many brands are weary of partnering with anyone in the adult entertainment industry, and many initially perceive us as wildcards — especially when accounts like Isla Moon are at greater risk of being shadow banned.

Owning your narrative is what makes your story authentic, but it takes time for people to take us seriously when we have OnlyFans in our social media bio, so one strategy is dedicating certain social media profiles solely to your mainstream influencer brand. It’s also another way to safeguard yourself from people trying to take advantage of your OnlyFans title by assuming they can overcharge you, offer you a lesser deal, or even try to get you to do unpaid gigs. I know my worth.

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Even without top OnlyFans creator in your bio, not everyone will cheer you on as you build your empire. Many will instead troll your account and impart their judgment in your comments or DMs. It may not be for everyone, but reading comments from followers can be an interesting source of inspiration and a lens into what your audience wants to see because these same posts dripping with hate are the ones your strong following is most curious about and engaging with.

It’s the cave of wonders — with an endless churn of good and bad — as trolls are there to add their malevolent and hateful input about your character and the way you post. The feedback is certainly not always easy to digest, so steer clear of it on days when you’re not feeling your most confident. It may sound counterintuitive, but turning these comments into, for instance, a reel of me living my best life despite the speech bubbles containing judgment hanging above me hooks viewers. It’s raw, honest and, frankly, fascinating.

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©Isla Moon, IG

Community is vital, as long as you don’t hang too heavy on their coattails

You’ve heard it before: Community is everything for a top OnlyFans creator. That includes your creator community. We’ve made a living from fierce individualism, but that doesn’t mean building a community with other creators isn’t vital for events, brand deals, inspiration, and sanity.

Just remember that it’s one thing to gain inspiration from others, but it’s another to do the same thing as them. Finding your own touch and consistency is what will help you out of the whirlpool of comparison. It just takes time, not a huge following.

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