Perfect Birthday Cake? Look to the eCommerce World. 

Millennial Magazine - birthday-cake

Can you imagine a birthday celebration without a cake? Of course not! Cakes are such an integral part of any celebration these days, particularly birthdays. No celebration is complete without cutting a cake. However, choosing the perfect birthday cake is a task, isn’t it? The size, shape, flavor and most importantly to choose the right and trusted bakeries, who would not ruin the precious moment with sloppy service.

In today’s digitally connected world, while the search for good bakeries has simplified, and with major online cake ordering portals like Bakeway in the picture, one can easily drown themselves in the never-ending options. From a regular sponge cake with icing to cupcakes, from tiered cakes with intricate designs to customized fondant cake with a personal touch, from dulce de leche to chocolate ganache, you are faced by millions of choices, but selecting the right one is what the game is all about.

However, when it comes to ordering a cake online, people are still apprehensive. Web portals lack a personal touch. The question that comes to mind especially when you are looking for a special birthday cake is “How can I get my cake personalized if I can’t communicate with the seller? And what if my order goes wrong?” After all birthday cakes are personal and special, and no one wants to mess up a precious moment. The problem is people are still unaware of the brilliant advantages of using online portals to order cakes.

So here are 5 tips to help you buy the perfect birthday cake online and make the occasion memorable:

1. Decide the style of cake

First and foremost, before you go online searching for a cake is to sit back and decide the type and style of cake you would want to gift your loved ones – from a plain, old-fashioned cake in the favorite flavors to personalized cakes. Also, you might want to consider the scale of the event – whether it is a midnight birthday celebration with a small cluster of near and dear ones or a grand 50th birthday anniversary celebration. This first step matters because now it will make your search more targeted and easier.

2. Look out for Bakeries that provide Unique & Customized Cakes

Now that you know what you want to go ahead and search for the bakeries in your city or the city of your dear ones (in case they are staying miles apart) that cater to the type of birthday cake you are looking for. While you are at it, also keep a look out for cakes that are artistic, innovative and unique. Such cakes not only add a personal touch but also, they leave a lasting impression, and make birthdays truly memorable. What can be a better gift than this?

3. Check for delivery options

One of the reasons people go for online portals, besides the multiple options that they get, is the ease of ordering and most importantly doorstep delivery. There is no better gift than sending a surprise cake to your dearest friends and family on their birthdays. Look out for those online bakeries who provide delivery options in Pune. Also, check if they provide late night delivery so that you can celebrate birthdays at the stroke of midnight.

4. Check the reviews and bestsellers

Before you decide on a particular bakery, always check reviews and recommendation given by unbiased reviewers. Like Zomato and Foursquare provides reviews of the best eat outs and restaurant in the city, you may either check for reviews on google, facebook or niche bakery portals that provide such ratings. Also, check out the bestseller, so you have an idea on the cakes that taste as good as they look on the website.

5. Look out for niche portals and aggregator

Many bakeries, particularly the bigger brands like Brownie Point, WS Bakers, and such others, have their independent website. However, they tend to limit you by choices. Niche websites like Bakeway (currently catering to the denizens of Pune), offer a wide collection of bakeries to choose the cake from. So, goes without saying that you are faced with a horde of cake options. Being a marketplace of bakeries, not only are they trustworthy but you can also hold them accountable in case an order goes wrong.

Finding a perfect birthday cake is important because cakes are after all special. Every birthday celebration should start with something sweet, a cake that people would remember long after the event. It’s all about the memories. So, whether it’s a surprise birthday gift or last-minute party preparations, ordering birthday cakes online is your best option to ease the planning.

What do you think?

Written by Dallas Dorrall

Dallas Dorrall is passionate about music and is living her dream managing and promoting Nashville/Muscle Shoals based Country Music Artist, Johnny Collier, currently touring the US. While traveling, she enjoys reviewing new artists, restaurants and nightclubs. Dallas is crazy about her family and friends and attributes her enthusiasm for life to a quote by Marianne Williamson (which she still reads every day) entitled “Our Deepest Fear”.

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