If you took the time to look at several social media platforms, you most likely observed that Instagram stands out as the go-to place to promote a business. And studies show that this trend will continue to grow in 2020. This is why professional marketers strive for their efforts to identify the best approach to access all the benefits of an Instagram promotional campaign. In this article, you will find several pro tips on how to boost visibility for your brand by only using Instagram. Let’s see what you need to do!
Create a posting schedule and stick to it
The first thing you need to do is create a posting schedule and stick to it. This means that you should post with regularity so that you keep your audience engaged. Several market studies reveal that the frequency of your posts determines your number of followers. As such, you might lose a valuable audience if you don’t share content regularly. Having at least one post per day is highly recommended, but experts believe the magic number is two posts daily. Overall, you can determine frequency based on your business niche.
Use videos to your advantage
There is no secret in the fact that Instagram is a visual platform. This means that sharing video content can have better results, rather than sharing a simple photograph. This feature is beneficial, mainly if you use it for live videoinstagras or stories. Research shows that the most engagement for a business account comes from an insightful video Story.
A feature that many fancy on Instagram is hashtags. They can help you increase brand discovery, but with a condition: you need to follow qualitative and relevant hashtags for your business. The correct hashtag can make your account visible for a broader audience. To create hashtags relevant to your niche you can use Smmrank service. Just write the main word that describe your niche and collet all hashtags.Simple!
Use user-generated content
If you aim to improve your Instagram’s account followers’ database, you should direct your attention to qualitative content. An interesting thing you can do is use user-generated content to your advance. Share an interesting post, tag the creator, and observe how it impacts your account. It has never been easier!
Engage and collaborate with similar brands
Many businesses aimed to achieve a sturdy collaboration between their brand and another Instagram business account. And as a result, they significantly increased their brand awareness and engagement. Collaboration is welcomed by Instagram users, as it is a way to discover interesting things about their preferred businesses in one place.
Use insights to discover the best time to post
Well, Instagram has plenty to offer for your business, but you will have to pay close attention to many factors. And one of those is represented by timing. Indeed, there is no specific perfect timing for posts, but you can use insights to discover when your audience engages the most with your content. Instagram’s algorithm has a direct impact on this, meaning you will have to take a closer look at the data in your insights. Overall, to determine the best timing for your account, you can:
- Tap on your Instagram profile photo;
- Go to Instagram insights section;
- Go to the “Followers” section;
- Click on “see more”. There, you’ll notice the hour and day that your followers are most active.
Never overlook the importance of insights
Well, the most important professional tip you can receive is never to overlook the valuable data in your insights. This is a powerful analytics tool that can tell you about the most important content in your account and how it created engagement. At the same time, you can discover which content is the least efficient, so that you establish the best approach for your business purposes.
Connect with your followers
Because Instagram is a social platform, you should do your best to reach and interact with your followers. Engagement is what boosts your visibility while adding a lot in terms of brand awareness. Also, people are more inclined to keep following you if you do your best to answer their queries.
The bottom line is that there is a wide array of Instagram tips you can use. The secret is to choose those approaches that suit the best your business and niche. The golden rule is that you should experiment with various strategies and find the most efficient one. And you should remember that if a promotional plan worked once, it would definitely be efficient the second time, too. Besides, you can always request the help of the professionals and buy Instagram followers, to have all necessary elements to design the best social media marketing plan.