How Omega Prioritized Innovation & Why it Worked
Omega has been designing and distributing high quality, luxurious watches for more than a century. Founded in Switzerland in 1903, it is (and has been) one of the most well known and popular luxury brands for decades.
So, what’s the secret behind this success?
It hasn’t always been easy for Omega. Competition in this industry is fierce, especially when faced with rivals such as Rolex and Audemars Piguet. But despite this intense competition, Omega still remains as one of the most successful. Why?
The quick and easy answer to this is innovation. Innovation in both design and partnership choices. All Omega timepieces are made using a number of skilled watchmaking techniques, with each watch taking up to 500 hours to make. While some of these techniques have been continued from very early days as part of the Omega tradition, many are modern and revolutionary.
This is one of the most prominent attributes that sets them apart from the rest of the crowd. To back this up, the company has a large number of patents, inventions, and world’s firsts under its belt.
Over the years, Omega has had several successful sponsorship deals, including:
- Being the official timekeeper for the video game Need for Speed II
- Being the official timekeeper for Britain’s Flying Corps’ combat units in 1917
- Being the official timekeeper for the Olympic Games since 1932
- Being the first to get a watch into space in 1969
True Swiss Quality by Omega
When you purchase a watch from Omega, you are getting so much more than just another timepiece. You are investing in true Swiss quality and should expect nothing but the best.
If you’re looking to purchase a new Omega timepiece and need some inspiration, the following are a few of the brand’s most notable models:
- Omega Seamaster Diver 300m: This watch is a part of the company’s longest-running product lines. Released in 1993, this watch has been a firm favorite of many Omega fans, including that of Pierce Brosnan while playing James Bond in Goldeneye.
- Omega Constellation Globemaster: Available in both a men’s and women’s version, this watch was launched back in 1952 to commemorate the 100th anniversary of the beginnings of the brand. This watch is famously worn by none other than supermodel Cindy Srawford – one of the company’s longest standing ambassadors.
- Omega Speedmaster Professional Moonwatch: This watch made history in 1969 thanks to Buzz Aldrin, when it became the first ever watch on the moon. Since then, it’s been included in every single piloted NASA space mission. With its overall sophisticated design, and its iconic past it’s clear to see why this is one of the brand’s most popular offerings.
- Omega De Ville Prestige: A far cry from that of the Speedmaster, the De Ville Prestige is a timepiece from the brand’s dress watch collection. Released in 1994, this watch came available in a variety of finishes. There was a stainless steel version, a stainless steel and 18k yellow version, or a stainless steel and 18k red gold version.