The Importance Of Having A Good Brand Strategy

Millennial Magazine- good brand strategy

With the advent of social media and new technology, many companies are struggling to keep up with their brand strategy. This is a mistake that they will regret for years to come; if you don’t have a good brand strategy, your business may not survive in this competitive marketplace. In this blog post, we will discuss how to develop a strong and effective branding plan using the P’s as our guide: Product, Price, Place/Distribution, and Promotion


The business of marketing a product is to place the product in front of potential customers. A good brand strategy is important because it helps businesses to grow and market themselves in the best way possible so that consumers will buy their products, which increases profitability for companies. By getting a logo designed, businesses can brand their products for profit. The process of branding a product allows companies to gain more exposure and increase sales because customers will know what they stand for when they see their logo.

Without branding a product through marketing strategies such as having an eye-catching logo or slogan, companies would be unable to increase awareness of what makes them unique enough to stand out from other brands on the market. By getting customers involved with your business by selling quality products at low prices while creating long-lasting relationships with clients who consistently return, you can gain loyal followers/fans who trust your name when shopping for goods and services. With these factors combined into one effective brand strategy, businesses should not have trouble increasing sales revenue since every aspect of their brand is strong enough to sell itself.


The lowest-priced product doesn’t always win. By pricing your products below the market’s average, you can get more customers because they will view their lower prices as a good deal for what is being offered. Customers who see that companies have similar products at different price points will take into consideration which business offers them the best value for money spent. Even though some people may say that it isn’t worth spending extra cash on quality materials or supplies when producing goods and services, sales data shows us otherwise by demonstrating consumers’ willingness to pay higher prices for better quality items from reputable brands with strong brand strategies in place.

By finding out how much competitors charge for certain types of products, businesses should be able to set appropriate retail markups so that they can generate a profit from sales. To win customers over by staying competitive with prices, businesses must have enough information about the market and their competitors’ pricing strategies in place so that they do not sell goods at too low of a price or too high for what is being offered.


In the beginning, when your brand strategy is still young and small in popularity, you will want to focus on promotion. Promotion allows a business owner or company representative to reach out to their target audience in an effective way that helps them establish a good relationship with it over time. Promotions can include everything from advertisements for free products online to participating at events where potential customers are known to attend so they have the opportunity to learn more about what makes your product unique.

The key part of promotions is establishing trust because if consumers do not believe in who you are as a business entity then there is no reason for them to invest money into your service or product. This means being open and honest when sharing information about yourself through social media platforms like Facebook. Having people follow you on Facebook gives them the chance to see what your company is about, learn more information about its goals, and even provide their feedback. This is important because they are essentially becoming part of the community with which you hope to establish a relationship so that in time they can become loyal customers who have no problem buying from your brand again.


Distribution is the most effective way to have a successful brand. Building relationships with distributors can build your brand by increasing awareness and building trust within that market, as well as other markets where they distribute. Additionally, distribution should be considered when developing products or services because it will determine how you can merchandise those items in stores which may influence purchasing decisions of consumers who buy them there.

Also, large retailers are increasingly looking for ways to differentiate their offering from competitors so if they see your product performing very well on shelves through strong sales figures then this could also help raise interest in selling your product/service even more effectively! Finally making sure that retail stock options reflect retailer requirements is important to ensure you can maximize distribution opportunities.

Having your personal touch when it comes down to marketing or being unique has become essential for many companies today due to this competitive world we live in. If you are looking into helping your company have its very own distinct voice so people won’t mistake one product for another, creating a solid brand strategy should be at the top of your list!

What do you think?

Written by Marni E. Goldberg

Marni E. Goldberg is a journalist covering the financial market and graduate of Wharton School of Business. She loves cooking, travelling in her spare time, and spending quality time with her family.

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