We Millennials, we’re dreamers. A mundane life simply isn’t going to do. The majority of Millennials dislike working regular office jobs and instead opt for starting up their own businesses as well as becoming their own boss. We live in a digital age where the internet is the single best invention of the century. This is because it’s the best way to reach a large audience. You can literally disregard distance and time when it comes to getting your messages across the internet.
Marketing and its Relevance
As business owners, one aspect that you have to dabble in is marketing. No business can ever thrive without a solid marketing foundation. Why? Because this is what attracts your prospective customers, or in the case of freelancing, your clients. The internet is the single largest platform on which you can market your business. While TV commercials are still prominent, you can be assured that there are now more views online than on television screens.
Youtube is a solid testament to this. Depending on whether or not a video is demonetized, you’ve noticed that there are ads that play before and during the video depending on video length. A channel that has a significant number of subscribers is a great platform to introduce your brand.
The Internet as a Marketing Platform
Google Ads are another way to market your brand. They come up inside apps in a non-invasive manner and when these ads are clicked, users are redirected to a site that contains more information on the ad.
The number of visitors your site gets is referred to as “traffic”. So, how do you let people know that you exist at all without having to pay exorbitant amounts of money for a 2-minute commercial? The answer is Search Engine Optimization, better known as SEO.
What is SEO?
Search Engine Optimization is the process of increasing traffic to your website through organic search results. Organic search results are the results that the search engine ranks according to their relevance to your search terms. Now, the reason this is important is because of user psychology.
When your site is ranked on the first page of the search engine results, not only will your site be one of the first sites to be visited, it will also be perceived to be more credible versus other sites that rank on the second page of search results.
This is relevant because each visitor on your site is a potential buyer or client. When a site gains a large amount of traffic, they are also gaining a lot of exposure. Your site is the platform where you’re able to let people know what you’re all about and what you do. And word spreads fast, especially in this digital age where social media is part of our life.
Now, SEO is a lot of work. It takes several months to see some results if any, and well, the task is difficult and that means that it’s also expensive. The internet is wrought with scammers who will take your money and leave you with poor SEO that will either lower your current ranking or worse, keep your site from even showing up on search results.
It’s for this reason that you should only deal with legitimate SEO agencies. This link (BestSEOCompanies.com) ranks some of the best SEO companies on the internet.