Digital Marketing Mistakes Most Small Businesses Make
Digital marketing is a fantastic way to grow a small business. It gives you a chance to reach a wider audience easily, but it’s so much more than just a way to share content. It also allows you to build real relationships with your audience, to communicate with them, to inspire loyalty and to share important information quickly. With digital marketing, you can get to know people. If done well, digital marketing doesn’t have to be complicated or overly time-consuming. It can be a cost-effective and efficient way to advertise your business, but it’s also a way to improve, to gain valuable feedback and tips, and to keep an eye on your competition. It’s an incredibly powerful tool.
But, only if you use it well. Effective digital marketing campaigns should be targeted and concise. You should take the time to plan, instead of just throwing random things at social media pages and hoping that people see it. So, to help you do it right, let’s take some time to look at some of the things that other small businesses are doing wrong.
Thinking It’s Easy
Digital marketing is effective, often cheaper than more traditional methods, and usually fast. It can be easy, but only if you take the time to learn about it, to understand your audience and to try different things. Unfortunately, many small business owners think that they can just set up a Facebook page and start sharing links to their website or information about their store. It’s not long before these people become frustrated when they realize that no one is reading what they share, and their campaigns aren’t effective.
Not Getting Help
Digital Marketing is massive. It’s not just social media shares. There’s also influencer marketing, content marketing, blogging and vlogging. The internet is enormous and varied, and there are many ways to use it to your advantage. To do it all, and to do it all well, you need help from a professional digital marketing agency.
Not Sharing Enough
One of the biggest mistakes that new small businesses make when it comes to digital marketing is sharing their latest blog posts and product photos and descriptions, and nothing else. They don’t share old content, they don’t share other peoples work, or content that could support their products, they don’t take the time to engage with their audience, and they fail to find ways to use the internet to their advantage. If you want to do well, share a variety of informative and entertaining content, and make sure you mix things up, instead of just sharing the same things all the time with no engagement.
Not Finding Their Audience
We don’t all spend our time in the same places online, just like we don’t in the real world. If your target market is over 35, they might not be on Snapchat. But younger people are spending less time on Facebook. Learn more about your audience, find out where they are, and market to them there. This can save you time and money and make your campaigns more successful.
Dallas Dorrall is passionate about music and is living her dream managing and promoting Nashville/Muscle Shoals based Country Music Artist, Johnny Collier, currently touring the US. While traveling, she enjoys reviewing new artists, restaurants and nightclubs. Dallas is crazy about her family and friends and attributes her enthusiasm for life to a quote by Marianne Williamson (which she still reads every day) entitled “Our Deepest Fear”.