Freelancing is when an individual sells their services to various companies instead of working a 9-5 job, and it’s becoming increasingly popular among the UK workforce.
They are self-employed and usually offer a particular skill or service, such as copywriting, social media management or dog walking.
Freelancers need to know how to promote their services to attain clients, projects, and a stable income. As the market becomes more competitive, try out these low-budget techniques to promote your freelance service.
Forums And Online Communities
You need to understand your target audience and engage with the community. Join online communities in your field and slowly build up a reputation as an expert within it.
You can offer advice and answer questions on sites like Quora to display knowledge and connect with similar people – and potential revenue streams – through sites like Upwork and Freelancer.
Social media is your most valuable marketing tool. Build an online identity for your business with a website and a few social media accounts. Update these accounts regularly with high-quality content and respond to your audience.
You can also use Twitter to find potential jobs by searching “looking for freelance” or following specific accounts.
As in-person events start to return, it’s essential to always have a few business cards on you. Invest in business cards that reflect who you are as a brand and clearly outline the services you provide, along with some contact information.
You need to stay up to date with the industry online and in person. Attend virtual industry events, conferences and conventions, as well as a few in-person events if you feel comfortable doing so.
It’s important to network and meet other freelancers in your industry so you can collaborate and share tips.
The most successful freelancers are experts in their field. Start a blog and post content regularly to gain traction and engagement. You could write about current industry trends, what you’ve learned as a freelancer or any other areas of personal interest.
Advertise your blog on social media to gain a little traction and keep your posts inspiring and exciting.
Every freelancer has a list of dream clients. Write down a few companies or individuals that you would love to work with. Follow them on social media and look out for any freelancer requests from their account. You never know, they might be looking for someone in your field right now. If not, send them a message and include how they could benefit from your services. You could also reach out over the phone or in person.
Freelancing is a tough business to get into. Make time to network and keep promoting your brand!