People who love to work out and take care of their bodies have the opportunity to share their health and fitness journey with others. Social media has made it easier than ever for anyone to turn a passion into a job, as many fitness influencers are making money from their social media accounts.
Even if you’re not interested in becoming an influencer yourself, understanding how they make money can help you feel more empowered about your own healthy lifestyle choices. Keep reading this post for some insight into the ways these fitness influencers make money from social media.
1. Affiliate Links
These involve adding specific #affiliatemarketing hashtags to posts and tagging the companies they’re promoting for them to track how many followers click on their links. If a follower clicks through that link and makes a purchase, you receive a percentage of the total sale. Make sure it’s clear when someone uses an affiliate link by saying #ad or something similar.
Many well-known social media accounts are brand ambassadors for companies like Nike, Adidas, or Under Armour. The company might pay the influencer a fee for wearing their gear or branding in their photos.
2. Sponsored Posts
Sponsored posts are when a brand or company pays an influencer to post about their product. They might pay them per photo, with the content usually appearing in one of three ways, either at the top of an image where it’s hard for people to miss it directly above the caption, so people have to scroll past before reading it. Or at the bottom of a post, sometimes with hashtags that are specifically about that brand. The company might also pay you to do a sponsored video to feature their product in some way and include an ad break before or after it. These types of posts can be very profitable for fitness influencers, especially if companies see them as trustworthy sources of information.
3. Start a Fitness Brand
It is a great way to turn your passion for fitness into an actual business. You can sell supplements, protein powder, workout gear like leggings and tanks with phrases that motivate people, or even create healthy recipes and make money from advertisements when people use photos of them on their own social media pages. If you are genuinely passionate as a fitness influencer and want to make it your career, consider starting a business that will help people reach their goals. You can start by creating an online course or putting together a program of some kind. People love learning from those who have been in the industry for years and know how to get results.
It involves partnering with brands and companies that want to promote their products or services on your social media page to reach many potential customers who might be interested in what they’re offering. Brands will pay you for this service because it’s like having thousands of paid advertisements, which is better than paying for them individually. It is a great way to make money off your social media page if you have the right audience and create relationships with other companies that want their products promoted on your account.
5. Become a Brand Ambassador
It involves partnering with a company that wants to hire you to promote their products and services on your account for an extended period. Many companies will pay influencers monthly or even weekly advances, which is money spent by the company hoping that you’ll promote their brand and make them more money.
It can feel like a part-time job than some other ways Instagram influencers make money because it requires so much time and effort. While this is a great way to make money, it’s not something you should do if your account isn’t famous enough yet because the brands won’t be willing to pay influencers unless they already have large social media followings.
6. Going Live
One of the most popular ways fitness influencers make money from their accounts is by going live on your social media platform. It involves using a specific hashtag while doing a workout so people can watch you do it and comment with support or questions. People will also visit your profile afterward to see how far along they are in completing the exercise themselves. It is a great way to connect with your audience on another level and keep them coming back for more.
Fitness influencers make money from these kinds of accounts by sharing exclusive photos and videos with subscribers each month or week, depending on what kind of subscription they’ve created.
There are many ways that fitness influencers make money from their accounts. Whether through affiliate links, sponsored posts, or creating your products and services, you can make a lot of money if done correctly.