Millennial Magazine - Joey Corral QuoteGuided by his adoration for the great Maria Callas and Ina Garten, Joey Corral pursued both his passions for classical music and floral arrangement after graduating from Carnegie Mellon University. While finishing his studies and freelancing in Los Angeles, Joey began working in some of the most reputable flower shops in town. He soon began to develop an organic and earthy style to his arrangements and decided to team up with his baking duo, Joni Yamashiro to create and launch their brand Jo & Jo. Joey aims to bring his creative insight to each arrangement in order to create a unique and beautiful vibe.

Jo & Jo is a gourmet baked goods and flower collective located in Los Angeles, CA. They create elegantly designed floral arrangements and mouth-watering sweets using the freshest flowers and ingredients. Jo & Jo specializes in party catering, floral design and everything in between!

On top of being a professional florist, classical bassoonist, and entrepreneur, Joey appears as himself in “Los Cowboys,” a new English-language reality series premiering on Hulu in late November.


Year born: 1988

Age: 27

City: Los Angeles, CA

Background: B.F.A. Bassoon Performance, Carnegie Mellon University // M.M. Bassoon Performance, Temple University // University of Southern California Graduate Certificate in Bassoon Performance

Profession: Florist

Tools of the Trade: I love working with whatever is in season. I try to set my self apart from other florist by using different types of textures and shapes. I love using garden roses whenever possible, they really make an arrangement come to life.

Connect:  Website // Facebook // Instagram

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Emily Whitaker


Los Angeles

I have a passion for living in the moment. As a photographer I capture life the way my heart sees it. Capturing these moments in an authentic and genuine nature is what I strive for. Whether it be the minute details or a broad overview, I try to emphasize the natural beauty and emotional substance of a moment.

All posts by Emily Whitaker

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