Millennial Magazine - The BoTree Hotel Welcome Space

© The BoTree Hotel Lobby, Photo Courtesy of The BoTree Hotel

Summer 2023 is set to be HOT! And it’s not the weather that has us excited, but rather the opening of London’s newest luxury hotel, The BoTree. Set in the heart of the West End, The BoTree Hotel is uniquely situated between Marylebone and Mayfair, two of the most prestigious neighborhoods in central London.

The hotel is anticipated to capture the spirit of the city’s ‘village’ life with it’s 199 luxury guest rooms, including 29 stunning suites, two destination restaurants, dynamic bars, a unique club with regular live music, boutique screening room, and fitness center. Conveniently located just steps from Bond Street’s tube station and the bustling Oxford Street, The BoTree will serve as the perfect base to discover London’s iconic sights and unmissable events.

With a unique commitment to “conscious luxury” the hotel recently announced a partnership with Jo Loves, the famous fragrance brand founded by renowned scent maverick Jo Malone.

Partnership with Jo Loves

The announcement with Jo Loves as the official BoTree bathroom amenity partner has guests eager to smell the permeated opulence ahead of the hotel’s opening this summer. This partnership makes the new hotel one of the first properties globally to launch the Jo Loves Pomelo Collection in every guest room.

Distributed by Vanity Group, the only hotel amenity provider to be PETA-certified, ensures the products have not been tested on animals for its ingredients, formulations, or finished products.

Millennial Magazine - The BoTree Hotel and Jo Loves Bath

© Jo Loves Pomelo Collection, Photo Courtesy of The BoTree Hotel

The Pomelo Collection

The Jo Loves Pomelo Collection, which is naturally sulphate, paraben, and cruelty-free, is also Vegan Trademarked, making it a perfect choice for The BoTree’s exacting standards. The Pomelo Hotel Collection is a mouth-watering grapefruit infused citrus scent and has fast become a cult classic that continues to be the most loved scent among Jo Loves’ fragrances.

It was the first fragrance that Jo created for Jo Loves and features scent notes of pink pomelo, vetiver, and suede. The energizing, uplifting notes of the Pomelo Collection will help guests create their own memorable moments during their stay at The BoTree.

Conscious Luxury

A unique factor of The BoTree is it’s unwavering commitment to “Conscious Luxury,” a concept with the purpose of inspiring a connection between people, place, and planet. The hotel has made mindful choices, including partnerships with brands that share good practice, are a catalyst for positive change, and help to balance the interests of guests, colleagues, the local community, and the planet so all can flourish together. This commitment to Conscious Luxury involves making choices that ensure the people, the planet, and communities flourish.

Millennial Magazine - The BoTree Guestroom

© The BoTree Hotel Guestrooms, Photo Courtesy of The BoTree Hotel

Sister Hotels

The BoTree will be a sister property to the award-winning hotels Middle Eight in Covent Garden and The Guardsman in Westminster, and joins the Preferred Hotels & Resorts’ distinguished Legend Collection. Set to make its mark as a design forward, world-class, eco-lux addition to PTG portfolio, The BoTree is quickly becoming a sizzling sensation among the hospitality industry.

Stay tuned for a more in depth feature when the hotel officially opens it’s doors. In the meantime, reservations for Summer 2023 begin as early as May.