Athletic Shoes of the Week: Athletic Propulsion Labs

  • Britt Hysen
  • March 14, 2025
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Athletic Shoes of the Week: Athletic Propulsion Labs

Athletic Propulsion Labs have invented the first shoe to make you jump higher and run faster. Founded by Millennial twins, Adam and Ryan Goldston, APL made international news in 2010 when the NBA banned their basketball shoes from the league. Within 72 hours, the Goldston brothers sold over 9 months worth of inventory. They have since debuted a running and apparel line for both men and women.


Britt Hysen, Editor-in-Chief of Millennial Magazine since 2014, is the visionary force behind the brand. A soul-led traveler and brand expert, she explores ancient wisdom and natural wellness to reconnect with purpose—merging experiential marketing with modern storytelling to inspire a more conscious way of living.

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