How Millennial Culture is Shaping Marketing Trends
There are plenty of think pieces out there bemoaning how Millennials have changed the world of business. What many forget, though, is that they have changed some industries for the better. Below are just four ways that Millennials have made marketing trends better.
Millennials have definitely shown a huge appetite for the past. They’re a generation that holds a firm appreciation for all things nostalgic, though where that nostalgia runs is often counter to their own experiences. As such, brands have had the ability to really go back and rethink what’s worked in the past in order to build future marketing plans that can benefit them when interacting with this generation.
Big Fandom Events
This is also a generation that really seems to love things. They love to put on events and conventions that celebrate the things they love. While older generations have had conventions and shows in the past, Millennials will throw big celebrations for just about any fandom or hobby. This gives those in the world of marketing an excellent chance to get out and really interact with people who are actually very enthusiastic about their products. These spaces are incredibly friendly to those who have products that the fans may actually appreciate.
Social media usage has become the norm, largely thanks to the Millennial generation. Marketing professionals can now make use of these same channels to advertise in ways that are actually meaningful to their customers. One of the biggest lessons from this past fandom Friday shows us that your brand image can be one of your biggest advantages as a company. Create an online persona for your company based on your brand image, showcasing the very best of your company, and you may find yourself with a significant following.
Millennials have also been incredibly good about congregating in online spaces that express their own needs and personalities. This, in turn, has given marketers a real chance to define the groups to whom they are marketing and to have more focused campaigns. It’s entirely possible to create an advertising campaign that’s just focused on a very specific group and to know that your ads are going to reach the people for whom they are meant.
Millennial Marketing Trends
The world of marketing has changed, and Millennials really are making it better. Through making it easier for businesses to connect with their audiences in a meaningful way, it’s helped to forge connections and really change the way that the game is played. Millennials have given the world of advertising a gift – now it’s time to catch up.