As a large-scale business, you probably have clients that are peers rather than simply end-users. Working as a B2B entity often has more pitfalls associated with it. You aren’t simply a logo and a slogan – the marketing that you employ for your venture needs to connect on a human level. The corporate tone of your communications will work at scale, but when trying to attract new B2B leads, you need to find a more informal company voice.
Running a business in the age of coronavirus is challenging as you see your competitors struggling around you. What was once a highly competitive sector is now pulling together to try and support one another through the toughest of economic times. If your rival fails, the future doesn’t look bright for your venture. Sector camaraderie is stronger than ever before.
The future looks uncertain with the pandemic showing no signs of abating. However, it’s important to focus on things that are certain. The digital world and the Internet will remain the platforms of choice when it comes to marketing, advertising, and drawing in potential new customers. Your online presence needs to be nuanced, honed, and better than your industry rivals. Customers are going to get even savvier as they become more reluctant to part with their cash. The same can be said for your business customers. Take a look at these three simple ways to craft an online presence for business success.
If you are marketing your venture towards millennials, you need to hone the power of social media. Think of social media platforms as fee forms of digital marketing. The top marketing agencies in the US utilize social media to their advantage and marry together Facebook, Twitter, and Instagram alongside analytics, market research, and beautiful design.
Sign up to Facebook, Twitter, and Instagram at the very least. Instagram is a wonderful platform to show off your wares and services in a more visual way through a grid of images. By using filters appropriately, you can create a vibe for your business that transcends regular marketing. If you are after a bohemian feel, employ the Hefe filter heavily.
If you are after a highly processed set of images, Lo-Fi or X-Pro will be your filter of choice. You need to seduce your potential buyer with a lifestyle or ethos. Instagram is a great way of achieving this. The use of a hashtag can also help your images gain exposure. There is a wealth of communities on Instagram that share one another’s photographs. #instagardeners is a great hashtag if you manage the grounds of exterior local offices while #financialista is the hashtag to use if you provide accountancy services to medium and large-sized firms.
Facebook and Twitter are also top platforms to communicate with your market. Post regularly and respond to comments swiftly. Don’t leave them languishing for days as this look inattentive and like you don’t value your customers. Be chatty in your tone and introduce humor and personality into your company voice. The more meaningful posts you make, the more they will be shared. This maximizes the exposure of your brand and can help more traffic to get directed to your website.
A website is a must for any business in the twenty first century. Ensure that you don’t opt for the bog standard drag and drop builders that are wholly generic. Companies like Wix and WordPress have a range of themes that allow customization meaning that no two websites ever have to look the same even if they began with the same template. WordPress can also work with GitHub to create even more unique and user-friendly website designs. A company selling baby toys will be vastly different from the importer of ball bearings from the Far East.
Do some market research into logos, colors, slogans, and tone of voice and cater your website to what your niche wants. Make sure that your website is full of quality images and SEO enabled content. You need our website to be on the first page of Google results otherwise your competitors will nab your potential customers before they have even found you. Consider PPC campaigns and harness the power of keywords to break through the Google algorithm.
Ensure that your website is easy to navigate. Use the three-click rule so that any information that your customer may need from your site is available intuitively within three clicks. A static menu that remains at the top of your site even when scrolling is the simplest way to encourage movement across your website. Ensure that your content is grammatically correct, professional, and utilizes the ethos of your brand.
To take your online presence further, you need to master the art of analytics. Having an analytical framework will help you to discover where your website traffic is coming from. Are people being directed to your site through Facebook or are they searching a particular phrase in Google? Knowing this information can help you to tailor your keywords and your search engine optimization even further to attract even more visitors. If you are keen to work out how old your clientele is, you can use Google Analytics to achieve this.
Analytical tools are only effective if you use the information to adapt your digital marketing strategy. Having the data is great, but what are you going to do with it? You might initiate Facebook-only marketing campaigns, develop more nuanced products, or offer more attractive services based on your research.
Surviving this pandemic is challenging for every business. This is no longer dependent on sector, age of the company, or quality of your customer service. The pandemic has stripped industries of their power when it comes to being open to trade. Lockdowns have ensued and social distancing has been enforced. These virus-limiting policies have meant that businesses have inevitably suffered. To combat this, you need to embrace the digital world and enhance your online presence. By following this guide you can craft an online presence for business success even during these coronavirus days.