Being a real estate agent can be exciting, adventurous, and glamorous, but it can also be filled with challenges. The real estate market can be incredibly competitive, especially in large cities like New York and Los Angeles, where even the slightest fluctuations can disrupt your sales.
During the pandemic, the real estate sector has grown and adapted to meet the demands of a market excited to cash in on rock-bottom interest rates.
The lockdown also meant people were spending more time online and were more likely to see ads and participate in virtual real estate events.
How to Organize a Virtual Event
Learning how to start a virtual real estate brokerage is easy because you eliminate most of the challenges regarding in-personal events, like setting up sound equipment.
Know Your Video Conference Platform
Most video conferencing platforms are easy enough to understand, but if you aren’t familiar with them, you may run into some technical difficulties when you go live. Before using any platform, set up practice meetings with your friends and co-workers to get out your stage-fright jitters.
Another reason to familiarize yourself with a platform is to help your guests. You may need to provide tech support if your viewers don’t know how to unmute you or switch off a filter.
Build Your Guest Speakers List Ahead of Time
When preparing an in-person event, you more than likely had guest speakers to sparse out the technical talk. You’ll need to do the same with a virtual event, except you should place some value on their technical skills. If they can’t use your video conferencing software, just say no.
Build your guest speaker list ahead of time and test them on their people skills. As agents, they should be personable, but performing on camera is much different than speaking in person.
Keep Tech Support on Stand-By
Whether you’re tech-savvy or not, keeping someone nearby to handle tech issues that might occur is invaluable. Without tech support, you may have to postpone when your PowerPoint presentation malfunctions or your Internet signal grows weak and shuts off your feed.
You should also get an expert to provide advice on the best spots in your home for your conference, whether you should be standing or sitting, and which lighting to use.
Ideas For Your Real Estate Event
Are you stuck coming up with ideas for your real estate event? We recommend choosing between an open house, workshop, podcast, webinar, or community meeting. Here’s why.
Virtual Event Idea: Open House
An open house is as classic as the real estate industry itself. Virtual events are becoming more common because they’re more convenient and safe for buyers. If your buyers want to explore the house further, they’ll contact you personally to set up an in-person tour.
Virtual Event Idea: Workshops
Workshops are a fun way to get a group of people together to engage in an intense discussion. In a real estate workshop, you’ll explore topics like “things you need to do before buying a house” or “how to know you’ll have nosey neighbors before moving into a new home.”
As long as your topic of choice is interesting, your viewers will engage with you. Keep the ideas flowing by putting some humor into your responses or by interacting with your audience.
Virtual Event Idea: Webinar/Podcast/Meeting
Webinars, podcasts, and community meetings are a laid-back approach to a virtual real estate event. Webinars focus more on question and answer sessions but start with a small presentation. They’re great for pitching new areas and/or talking about your properties.
Podcasts and community meetings are similar, except podcasts involve you and another speaker(s), and a community meeting involves you and your community.
How to Prepare for Your Event
Your event date is on the horizon, but you have to make sure everything is in its place for your big day. Make sure you rehearse daily and collect important guest data from your conference.
Rehearse, Rehearse, and Rehearse Again
Once you have all the technical stuff figured out, you can start rehearsing your materials. The benefit of a virtual conference is that you can see yourself at all times. You’ll be able to correct your posture, your cadence, and tone of voice without the audience having to tell you.
While rehearsing can help you get the kinks out of your seminar, it won’t make it perfect. The event may not go down smoothly; just be prepared to solve issues when they happen.
Always Collect Data From Your Conference
When the event is over, your job isn’t finished. Even if you’re convinced your guests enjoyed themselves, it’s still important to know for sure. Send out an anonymous post-event survey asking for your guests’ opinions to see what you’re doing right and how you can improve.