VitaBowl, Chef Dominque Crenn, Starts Superfoods Home Delivery Service
VitaBowl is a subscription-based, nutritionist approved plant-based superfood bowl now serving the D2C market in San Francisco and Los Angeles. Headquartered in San Francisco, the hot new startup aims to mitigate the nationwide crises of health diseases through the production of wholesome, nutrient-dense meals. Boasting distinctive health benefits, each bowl is designed to serve a specific purpose such as boosting mood, aiding digestion, or enhancing gut health and comes in five plant-based cuisine varieties: Cali, Mediterranean, Latin, Indian, and Korean.
Millennial caught up with Dominique Crenn, Head of VitaBowl’s Culinary Council and the first 3 Michelin Star female Chef in the United States to discuss how she crafted the global-inspired meals and how she plans to spread her message that “food is medicine”.
What is your background as a Chef and what led you to start VitaBowl?
How has your food journey evolved over your career?
Explain the ethos behind VitaBowl’s beliefs regarding which ingredients you select and how you choose to prepare them.
What have been some of the challenges and rewards that have come with COVID?
What is your personal favorite salad on the menu?
“Ancient wisdom is best served in modern solutions.” Describe how you research food history and incorporate this “ancient wisdom” into the menu.
I am always telling my cooks to look back at history and at how people used to eat. Meat, for example, was a small and rare luxury that only the ultra-rich indulged in from time to time. Hard-working people in the past knew that they could sustain themselves with produce and with grains… so I think people need to think outside the box and stop looking for the animal protein in every dish. Let the beautiful fruits and vegetables and grains that the Earth gives us be the star of the show.