Always wanting to own her own business, Carrie Carella ran Eli Cannons for years (a craft beer bar). When the space across the street from Eli’s became available, she and Eli’s owner Phil Oullette decided to partner together and open NoRA Cupcake Company, helping to breathe new life into an area with not a lot of foot traffic. Named NoRa for North of Rapailo Avenue.
Definitely NOT your mother’s cupcake company, NoRA is a “new generation” bakery focused on artistic cupcakes with an emphasis on non-traditional recipes. Their menu features more than 100 flavors, many of which are elaborately decorated and stuffed with unique and unusual fillings. It’s what happens when a cupcake company is born in a bar. The space originally intended for Eli’s Trading Company quickly morphed into The Little Shop of NoRA’s, and before long the Lil’ NoRA Cupcake Truck took to the streets.
The rest, as they say, is history.
Year born: 1975
City: Middletown, CT
Background: Bartender and restaurant manager for 15 years
Profession: Owner of NoRA Cupcake Company
Tools of the Trade: All forms of social media! How the daily menu is spread. Cupcake trucks on location.