These days most physical activity is measured in steps. Steps, of course, referring to the step counter on Fitbits. Because of the popularity of Fitbits and others like them, millennials are looking at fitness in a whole new way. Additionally, technology is becoming more personalized and convenient with the creation of smart watches. Because of these advancements, millennials are expecting a more personalized experience from their technology.

Businesses are harnessing the wearable technology boom and utilizing it to make customer experiences more personal and convenient. With the growing popularity of wearables, millennials are creating new expectations for technology and user experiences with their favorite consumer brands.

Health and Fitness

Fitbit is certainly not the only fitness tracker available, but it’s definitely pushed wearable technology forward. Fitbit and other devices like it are able to store health and fitness related data and are designed to obtain data at all times. Some vibrate if you’ve been inactive too long, and some look more like jewelry than a watch. Because of these attributes, it’s affecting how millennials are looking at their health.

Not only has wearable technology helped people who are already active obtain their goals, it’s also helped people begin a workout regimen. With the help of wearable technology, it’s now easier to stay motivated with accurate information. It helps people to be accountable in their fitness routine, and fitness trackers make the journey easier to follow and determine how to improve.

Wearable technology is also affecting millennials greatly in this way by adding an element of community as well as concrete data to show improvement. The trend definitely doesn’t stop with millennials. Many younger and older generations are also benefiting, but millennials are one of the groups learning to stay fit in a whole new way.

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Personal Experiences

Wearable technology is the newest consumer tech on the rise. The biggest appeal of wearable technology seems to be convenience and a more personal experience. Fitness trackers are definitely not the only types of wearable technology making it big right now; smart watches are also rising in popularity. These watches exemplify the appeal of convenience in this type of wearable technology.

Really, the smart watch doesn’t do much more than your phone does, but the appeal is its convenience and your ability to stay connected without looking at your phone all the time. When our smartphones were the peak of technology, everyone had the same type of technology available to them. With wearable technology, however, our most basic form of technology became personalized to us.

Wearable technology is more than just convenience – it’s also about offering a more personal experience with our technology. Each wearable device is made to be specific to the person wearing it. It’s not only a smartphone on your wrist, many of them offer the same features that a fitness tracker does. Wearable technology has affected our expectations for personalized experiences with our technology. Millennials are now seeing technology made commonplace that offer a more personal experience, which will become commonplace in the future.

For Business

The appeal of wearable technology isn’t just for the consumer; it is promising in an enterprise setting as well. Disney is already using this technology in a business sense in order to provide their customers with an individual experience using MagicBands – its wearable technology that can unlock a user’s hotel room, pay for food, or get onto rides.

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While more millennials are accepting careers that utilize technology, they will begin to work with wearable technology in a way that goes beyond just counting steps while walking the dog. With new technology come new jobs, businesses expanding, and established businesses becoming more efficient. For generations that grew with technology, it’ll just be the next advancement affecting multiple areas of everyday life.

From fitness, to personal experience, to business opportunities, wearable technology is making changes in a number of different ways. For millennials that are so used to adapting to technology, they are being affected by this new technology quickly. We are utilizing it to be more fit, to have more personal and convenient experiences, and to help businesses in a wide variety of capacities.  Soon this type of technology will expand to an enterprise level more than it does now. Today we are counting steps with a Fitbit to stay fit – tomorrow we are scrolling through the news with Google Glass while eating breakfast. Technology is always evolving, and wearable technology is what’s here now.