October 2023 – Great News! Your Face is Your New Logo
From the Editor’s Desk
Dear Trailblazers of the New Age and Readers of Millennial,
As the Editor in Chief of Millennial Magazine, I’ve been witness to the seismic shifts in the entrepreneurial landscape over the past decade. We’ve ventured together through the rise of e-commerce, the spread of social media, and the explosion of the gig economy.
Today, I wish to bring to your attention to a trend that’s not just making waves, but is set to redefine the core of modern entrepreneurship: Personal Branding.
Your Face is Your New Logo
Remember the time when big brand logos were the beacon of trust and recognition? Well, the tides have changed. In today’s hyper-connected digital world, the face behind the business is as important, if not more important, than the business itself.
As our society continues to evolve with technology, people are increasingly seeking authenticity. They don’t just buy products or services; they buy into stories, experiences, and most crucially, people.
Your face, your voice, and your story are your unique selling propositions. In a saturated market, it’s not the most funded startup or the most innovative product that necessarily stands out. It’s the entrepreneur who can connect on a personal level, the one who isn’t afraid to be vulnerable, to share their journey, and to be their brand’s most genuine ambassador.
The Power of Personal Branding
A personal brand isn’t just a fancy term for having a good reputation. It’s a carefully crafted image, an amalgamation of your experiences, values, skills, and passions. It’s what you want the world to see when they hear your name. With a robust personal brand, doors open – partnerships form, deals close, and followers become loyal customers.
Consider the powerhouse entrepreneurs of our time: Elon Musk, Richard Branson, Gary Vaynerchuk to name a few. We don’t just resonate with their companies; we resonate with them. Their faces, their stories, and their personal journeys have become intertwined with their business narratives, demonstrating how your face is your new logo.
Taking the Plunge Myself
I’ve spent years curating stories, sharing entrepreneurial journeys, and championing the importance of branding. But, here’s a confession: I’ve slipped away from the spotlight myself.
In line with the very essence of this editorial, it’s time for a change. It’s time for me, as your Editor in Chief, to not just preach but practice. Over the next months, I’ll be diving headfirst into building my personal brand story. I’ll be sharing behind-the-scenes glimpses of my life, the highs and lows of running a magazine, my insights, mistakes, and learnings.
You’ll see more of my face, not just in the editorial section but across our social media channels, podcasts, and even some surprise guest appearances in various industry events. This journey, much like any entrepreneurial endeavor, is bound to be riddled with challenges, but it’s one I am excited to embark on, hand in hand with all of you.
As we stand at the precipice of this new era, I urge each of you to reflect on your own personal brand. What do you want it to say? How do you want to be perceived? Remember, in this age, your face is your new logo, story and ultimately, your new personal brand.
Join me in embracing this trend. Let’s make 2023 and beyond, the time when we took back our sovereignty and reclaimed the most important aspect of our businesses- ourselves! Make it personal, make it genuine, and make it count.
With my sincerest honor,
Britt Hysen, Editor in Chief