You might not expect a company that introduced the first sparkling rosé in a can to add a champagne bottle to their portfolio in only two years, but that’s exactly what SWISH has done. Cofounded by Tanner Cohen and David Oliver Cohen, along with Josh Ostrovsky, more commonly known as The Fat Jew, SWISH has extended its already impressive selection with the release of Pink Party Rosé with Bubbles. The new offering had a star-studded release party, but it’s Millennial women who are now driving its popularity.
Champagne and Millennial Women
Champagne has long been viewed as a special-occasion alcoholic beverage, but new rosé offerings have quickly changed this. In fact, 60 percent of Millennials enjoy champagne year-round, and 41 percent have actually partaken in the last month. SWISH’s canned offering, Babe Rosé with Bubbles, no doubt helped in this popularity increase, considering it sold more than 1 million units in its first year.
Their canned champagne wasn’t the first offering from SWISH, but with only two years having passed since its founding, how has it already generated $15 million in retail revenue?
It’s driven largely by Millennial women’s desire for authentic brands. Authenticity is exactly what SWISH has gone for. It doesn’t offer products just for celebratory purposes. Pink Party Rosé with Bubbles is great throughout the year. The company focuses on creating beverages that fit seamlessly into everyday moments. Its approachable, fun, and flavorful options make it easy for consumers to enjoy wine in new ways. With expanding distribution and a growing fan base, SWISH is poised for continued success.
Pink Party Rosé in the Social Media Age
SWISH has tapped into a growing trend of ready-to-drink, canned wines that appeal to a modern audience. The brand emphasizes convenience, flavor, and style, making it a go-to choice for casual gatherings and social events. With a focus on connecting with consumers through both taste and lifestyle, SWISH has quickly built a loyal following. Pink Party Rosé with Bubbles has proven to be the quickest selling product from SWISH, and Millennial women have certainly played a big part in this. The rosé is currently the most photographed alcohol on Instagram. What’s the significance of this? It turns out that nearly 70 percent of all Instagram users are female, and 59 percent of Millennials are on the social site.
Of course, it probably didn’t hurt that the release party for Pink Party Rosé with Bubbles was on a yacht with the likes of RHONY Dorinda Medley, Diplo and media outlets that included BRAVO TV. SWISH also boasts a social media following of 15 million, so there’s little doubt that the drink was primed to be accepted and celebrated by female Millennials.
SWISH Expansion and Pink Party Rosé Success in 2018
SWISH has quickly become a favorite among Millennial wine drinkers for its approachable and stylish canned wines. The brand is known for making premium sparkling wine convenient and fun, perfect for any occasion. With a growing reputation for quality and innovation, SWISH continues to capture attention across the United States.
SWISH currently has products available in 23 states in America, but this number will swell to 37 by the end of 2018. After the success of Pink Party Rosé with Bubbles, the company also plans to release its second canned wine in 2018. The brand continues to focus on creating approachable, high-quality wines that appeal to a new generation of consumers. Its marketing strategy emphasizes convenience, fun, and social experiences, helping it stand out in a crowded market. With growing distribution and strong consumer interest, SWISH is positioned for continued growth both nationally and internationally.
The company has quickly found success in American and overseas markets, and there’s no indication that their upward mobility will end any time soon. Whether it’s the notes of honeydew and cantaloupe in PINK PARTY Rosé or the enjoyment of sipping sparkling rosé from a can, SWISH has certainly tapped into something that Millennial women have long desired.
