A First-Timer’s Guide to the Magic of Anime Expo 2024

  • JR Dominguez
  • April 9, 2025

There’s something electric about stepping into a space where fantasy and fandom collide—where cosplayers roam like living illustrations, and the thrum of collective passion fills every corridor. Attending Anime Expo 2024 for the first time felt like tumbling into an alternate universe, a vibrant dreamland where art, performance, and community converge.

Held at the sprawling Los Angeles Convention Center from July 4 to 7, this year’s expo exceeded every expectation I had. It was more than just a convention—it was a fully immersive celebration of anime culture that left me awestruck, inspired, and already planning my return.

Navigating the Sea of Panels and Performances

The schedule at Anime Expo 2024 was a labyrinth of enticing options: industry panels, fan meetups, screenings, and musical showcases all competing for attention. The sheer volume was both exhilarating and slightly overwhelming. Although long lines and limited seating sometimes meant making tough choices, the panels I did attend were nothing short of spectacular.

One standout was the Crunchyroll x Logic panel, where GRAMMY-nominated rapper Logic spoke candidly about how anime has fueled his creativity. Listening to him articulate the fusion of hip-hop and anime culture offered a refreshing perspective and underscored the genre’s far-reaching influence.

Smooth Sailing Through the Crowds

Perhaps the biggest surprise was how well-organized the convention felt. Despite the massive attendance, crowd control was remarkably efficient. Whether I was shuffling between halls or queuing for a panel, the experience was fluid and relatively stress-free—a testament to the organizers’ thoughtful planning. It allowed me to truly soak in every moment without the frustration of bottlenecked foot traffic.

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Artist Alley: A Treasure Trove of Creativity at Anime Expo 2024

Wandering into Artist Alley was like stepping into a wonderland of imagination. Row after row of creators displayed original prints, handcrafted merchandise, zines, and commissions—each booth a glimpse into someone’s unique artistic world. It was both inspiring and humbling to see such a kaleidoscope of styles and voices represented. I spent hours here, chatting with artists and collecting pieces that now serve as cherished reminders of the experience.

Brand Activations and Collaborations That Elevated the Experience

Anime Expo 2024 didn’t just cater to fans—it created a playground for brands and artists to innovate and collaborate. The Crunchyroll and Logic team-up wasn’t just a clever pairing—it was a cultural statement, bridging generations and genres through a shared love of anime. Meanwhile, hololive production offered a captivating glimpse into the future of fandom. From live-streamed interactions to virtual concerts, the presence of these digital entertainers added a cutting-edge twist to the event.

Unforgettable Live Demonstrations and Concerts

One of the most memorable moments came courtesy of Nakaba Suzuki, the brilliant mind behind The Seven Deadly Sins. Watching him create live art while fielding audience questions was a rare, intimate glimpse into the mind of a master. And then there were the concerts—oh, the concerts.

The hololive performances were particularly mesmerizing. A sea of synchronized lightsticks danced to the rhythm of animated idols, blurring the lines between digital and physical. As someone who’s more at home in the world of guitars and amps, I was captivated by ASTERISM’s high-octane rock sets. Their energetic spin on the Pokémon theme song was a personal highlight and a perfect example of the genre-bending creativity that defines Anime Expo.

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After-Hours Revelry and Cultural Curiosity

When the sun went down, Anime Expo 2024 transformed into an entirely different kind of playground. The late-night programming pulsed with life—DJs, live acts, and dance parties kept the energy flowing long after the exhibit halls closed.

Venturing into the 18+ zone led me to one of the most thought-provoking discoveries of the weekend: Ara Culture. Speaking with founder Chris was a reminder that behind even the most niche content lies intention and heart. Their model, which ensures artists receive a fair share of profits, emphasized integrity in an industry often overlooked for its artistic merit.

Cosplay: A Living Canvas of Passion

To call the cosplay at Anime Expo “impressive” would be an understatement. It was transcendent. Every corner of the convention center offered a new feast for the eyes—from intricately armored warriors to adorably accurate magical girls. What struck me most was the sense of camaraderie and mutual admiration that permeated the cosplay community. It wasn’t just about accuracy; it was about expression, connection, and joy.

Why Anime Expo 2025 Can’t Come Soon Enough

If Anime Expo 2024 was a glimpse into what the anime community is capable of creating, then 2025 promises even more magic. From the captivating performances and inclusive culture to the sheer artistry on display, this first-timer walked away with more than memories—I left with a deeper appreciation for a global movement built on passion, creativity, and connection.

Whether you’re a seasoned otaku or a curious newcomer, Anime Expo isn’t just an event. It’s an experience that stays with you long after the final cosplay photos are snapped and the exhibit halls go dark. I know I’ll be back—hopefully with an even bolder cosplay and a few more panels under my belt.

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JR Dominguez is the technology, finance and music editor for MiLLENNiAL. When he's not writing, you can find him day-trading stocks, playing video games, or composing commercial scores.

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