Natural Products Expo West 2025 in Anaheim was a true testament to the growing demand for innovative and sustainable products in the food, health, and wellness sectors.
With thousands of brands showcasing their latest offerings, this year’s event highlighted a shift toward healthier, eco-friendly alternatives that prioritize quality ingredients and responsible sourcing. From unique snacks to groundbreaking hygiene products, here are ten standout brands that made their mark at the expo, each redefining the way we eat, drink, cook, and care for ourselves.
Game-Changing Snacks at Natural Products Expo West 2025
1. Kalahari Biltong
Story: Inspired by the traditional South African snack, Kalahari Biltong was founded by adventurers who discovered biltong during a race in South Africa. They brought this protein-packed, air-dried meat to the U.S. to provide a clean and flavorful alternative to jerky.
Uniqueness: Unlike traditional jerky, Kalahari Biltong is air-dried instead of dehydrated, giving it a tender texture with no added sugar or artificial preservatives.
2. Stellar Snacks
Story: A brand that combines snacking with art, Stellar Snacks is committed to making high-quality, non-GMO, vegan-friendly pretzels. They also support artists by featuring their work on their packaging.
Uniqueness: Their pretzels are made with sustainably grown wheat, 100% vegan butter, and real spices. The packaging, designed by artists, makes them stand out on the shelf.
3. El Nacho
Story: El Nacho is bringing a new level of boldness to tortilla chips, inspired by the vibrant culture of Mexican wrestling (luchadors).
Uniqueness: Made with 100% avocado oil and certified non-GMO ingredients, these chips feature exciting flavors like “Ms. Mango” and “El Diablo,” setting them apart from ordinary chips.
4. SmartSweets
Story: Founded by a candy lover who wanted to reduce sugar intake without sacrificing taste, SmartSweets provides delicious gummies and hard candies with significantly less sugar than traditional sweets.
Uniqueness: Their candies contain up to 92% less sugar than conventional options, are free from artificial sweeteners, and are naturally colored with fruit and vegetable juices. They offer a guilt-free way to satisfy a sweet tooth.
Innovative Food and Cooking Solutions
5. EZBombs
Story: Founded by a mom passionate about cooking, EZBombs was created to make home-cooked meals easier and more flavorful. What started as a simple idea to simplify seasoning has turned into a family-run business that helps home cooks prepare delicious meals effortlessly.
Uniqueness: EZBombs offers pre-portioned seasoning and sauce “bombs” made from real, high-quality ingredients. Just drop one into your dish, and it melts into a perfectly blended sauce or seasoning, removing the guesswork from meal prep.
A Deeper Dive into the Natural Products Movement
At Natural Products Expo West 2025, it became clear that the natural products movement is more than just a trend. It’s a response to growing consumer demand for clean, effective, and sustainable alternatives across all sectors of daily life.
The brands featured at the expo are not just changing the products we buy; they’re changing the way we think about health and sustainability. This cultural shift is rooted in a desire for products that are not only good for us but also for the planet.
From reducing sugar intake in snacks to promoting eco-friendly living through sustainable hygiene products, these brands are committed to making a positive impact on both our well-being and the environment.
Drinks That Take Flavor and Sustainability to the Next Level
6. Bones Coffee Company
Story: Bones Coffee was founded with a mission to make coffee more exciting and flavorful. They specialize in small-batch roasting to ensure freshness and quality.
Uniqueness: Known for their adventurous flavors like “Maple Bacon” and “Strawberry Cheesecake,” Bones Coffee makes every cup an experience. Their eye-catching packaging adds to their appeal.
Supplements That Support a Healthy Lifestyle
7. Sunny Within
Story: Sunny Within was created with a mission to make supplements more effective and natural. Their products are powered by avocado oil for maximum absorption of nutrients.
Uniqueness: Unlike traditional supplements, Sunny Within uses liposomal technology, allowing nutrients to be better absorbed. Their formulas support immunity, brain health, and overall well-being.
Sustainable Living and Hygiene Solutions
8. Dr. Tung’s
Story: Dr. Tung’s has been a pioneer in natural oral care for over 25 years, emphasizing the importance of oral health in overall well-being.
Uniqueness: Their Smart Floss, tongue cleaners, and natural toothpaste alternatives use sustainable materials and ingredients, helping consumers improve their oral health while reducing their environmental impact.
9. Viori
Story: Inspired by the Red Yao tribe’s centuries-old hair care rituals, Viori uses Longsheng rice water in their shampoo and conditioner bars to promote healthy hair.
Uniqueness: Their handcrafted shampoo and conditioner bars are sulfate-free, paraben-free, and sustainably packaged, offering a luxurious and eco-friendly hair care experience.
10. If You Care
Story: Since 1990, If You Care has been a leader in eco-friendly kitchen and household products, providing sustainable alternatives for everyday essentials.
Uniqueness: From compostable trash bags to unbleached coffee filters, If You Care prioritizes environmental responsibility with recyclable, compostable, and plastic-free packaging.
Final Thoughts
The innovations showcased at Natural Products Expo West 2025 in Anaheim reflect the growing desire for healthier, more sustainable choices in every aspect of our lives. From guilt-free snacks to eco-friendly hygiene products, these brands offer practical solutions that align with the changing values of today’s conscious consumers. The Expo continues to be a vital event for discovering forward-thinking companies that are dedicated to making positive changes in the marketplace.
As we look ahead to the future of health and sustainability, the brands featured at Natural Products Expo West 2025 are poised to lead the charge in reshaping the natural products industry. Keep an eye on these innovators, as they inspire the next generation of eco-conscious and health-focused products.
